Patient preferences in print advertisement marketing for plastic surgery.

Do Patient Preferences Influence Surgeon Recommendations for Treatment?

Background: When the best treatment option is uncertain, a patient’s preference based on personal values should bethe source of most variation in diagnostic and therapeutic interventions. Unexplained surgeon-to-surgeon variation intreatment for hand and upper extremity conditions suggests that surgeon preferences have more influence than patientpreferences.Methods: A total of 184 surgeons revie...

Analyzing the Preferences of Knowledgeable Citizens towards Alternatives in Emergency Products: A Study on Alternative Treatment Services in Sylhet City, Bangladesh

The present study aimed to examine the determinants of using alternative treatment plans in different types of problems by different educated professionals to facilitate in formulating the appropriate marketing strategies of the most important emergency product- Medicare service providers. This paper attempted to find out the attitudes and behavior of educated professionals in adopting differen...

Facebook Platform as the Social Business and Marketing Model for Cosmetic Surgery: An Online Study

The Impact of a Plastic Surgeon’s Gender on Patient Choice

Background In the patient-driven market of aesthetic surgery, an understanding of the factors that patients consider in their choice of surgeon can inform the individual plastic surgeon's marketing strategy. Previous studies have investigated patient gender preferences for physicians in other specialties, but none has investigated whether patients consider gender when choosing a plastic surgeon...

Combining Application of Factor Analysis and SWOT to Survey Marketing and Advertisement: A Case Study of Pistachio in Kerman Province

Agricultural products export has main role among non-oil exports and pistachio is the most important exportable agricultural product in Iran. In this research we tried to deal with the most important weak and strong spots, opportunities and threats facing the advertisement of exporting pistachio in Kerman province. This has been done with the usage of factor analysis (PFA) in combination with S...